Local search engine optimization (SEO) is the art and science of getting your website to appear in search results when people are looking for local businesses. As specialists in chiropractor marketing, we can help your chiropractic website to rank when people are searching for treatments and information in your area.
SEO is a big subject. Search engines change how they rank websites on a regular basis, and SEO companies spend lots of time and energy understanding how the changes are going to impact their clients. There are two main types of SEO, each has a unique approach, and produces different results. To get your chiropractic website to rank, we concentrate mainly on local SEO.
This focuses on getting a website to show in search no matter where the business is located. General SEO relies on signals like links to the website, on-page content, social media, site speed, and more to help rank a website. Google uses over 200 signals to decide where they will place a website in search results.
Although local SEO does share some common areas with general SEO, there are several other unique signals that can help your website rank locally. This includes areas such as the location of your chiropractic business, contact details, reviews, searcher intent, proximity, and more.
As experts in local marketing, we’ll strengthen the important ranking factors on your behalf, helping your website outperform your competitors and getting you more clients.
How we work
There are several important steps to getting your chiropractic business to rank locally. We take care of all of these on your behalf. The include:
- Getting your Google My Business listing right.
- Ensuring your business details are correct across all your different listings.
- Optimizing your chiropractor website.
- Creating beautiful, unique chiropractic content.
- Getting good reviews.
- Updating your schema.
- Submitting your site to listings services.
Getting your Google My Business listing right
Formally known as Google Places, Google My Business is the main source of information that Google relies on to show your chiropractor business in local search results. If you haven’t claimed your Google My Business page yet, we can do it for you. If you have, we’ll review your listing to make sure it’s got all the right information and meets Google’s business listing guidelines.
This includes making sure your NAP (Name, Address, Phone) details correct, setting your business hours, verifying your business page, and setting your business to the right category. We’ll also create an introduction for your business and upload images to present it in the best possible way.
If you’ve got more than one duplicate My Business page, we’ll work with you to find the most important one for your chiropractic business and remove the duplicates.
Ensuring your business details are correct across all your different listings
If you’ve been a chiropractor for a while, you’ve probably listed your business in lots of different directories, websites and local business guides. It’s vital that your business details are accurate, consistent, and correct across all of these listings, Discrepancies between listings can be seen as “spammy” by search engines and could impact your local SEO results. We’ll examine all of your listings to make sure there are no differences.
Optimizing your chiropractor website
Your website performance needs to be as good as possible to help you rank in search results. Because we manage your website on your behalf, we’re able to tweak it to perfection. This includes making sure it’s fast, easy to use, responsive, and accessible on any device.
We’ll also make sure all of the “behind-the-scenes” work is completed. This includes updating the various website tags and other aspects of your online presence.
Creating beautiful, unique chiropractic content
Your clients aren’t just searching for treatment, they want advice on services, fees, reviews, techniques, and more. We’ll create unique, compelling online content on your behalf. Whether it’s an overview of how you can help people, information on what’s going on in your local area, or hints and tips on living more healthily, we’ve got it covered. The blog on your chiropractic website can be a great way to generate leads, and we’ll make sure it has fresh, interesting, educational articles.
Getting good reviews
Reviews are an extremely important way to enhance your local search results. They’re a type of “social proof” that potential clients use to rate businesses, and there’s a link between your review scores and placement in local search results. We’ll help you encourage your clients to leave good reviews, and let you know how to increase your chances of getting a great rating.
We can even include customer testimonials and review scores directly on your website. This helps to enhance trust in your business and can be a great way to persuade new clients to use your chiropractic services.
Updating your schema
“Schema” are special types of information that are embedded in your website. Search engines use schema to find out more about a business and display relevant information in search results. You don’t need to worry about chema, because our service includes making sure it’s right for your chiropractic business.
Submitting your site to listings services
An important part of building your presence in local search is getting listed on various services. Known as “citations,” these listings can have a strong influence on how your website performs in search. We submit your site to over 100 listings services, including the big ones like Google, Bing, Axciom, Angie’s List, Manta, Factual, Yelp, and Yellow Pages.
There are lots of other factors we consider including social signals, backlinks, competitor analysis and more.
As you can see, there are lots of factors involved in helping you to appear in local search results. Since 2013, we’ve been helping chiropractor businesses like yours to rank. With our help, you’ll increase the visibility of your business, get more visitors to your website, and ultimately win more clients.
Get in touch today to find out how we can help you.