ChiroScout

5 Quick Ways to Boost Conversions on Your Chiropractic Website

Zain — Mon, 19 Nov 2018 10:14:02 +0000

Let’s face it. If your chiropractic website is not converting visitors into new patients, it has failed its primary job (which is to convert!). In this tutorial, I will show you 5 ways to boost your website conversions, so you can get more new patient sign ups. 1. Increase Website Load Speed I bring this up every time anyone speaks of websites or conversions. The number one problem with almost all websites is that they load very slowly. And by slow, I mean anything more than 5 seconds. Even Google has made this a requirement in how they rank websites. So unless you’re Amazon or Facebook who serve millions of visitors each hour, your chiropractic website has no excuse not to load fast in under 5 seconds. You can accomplish this by making sure you have (a) a great cache plugin on your site if it’s based on WordPress. I would recommend W3 (b) all your images are super optimized and not bloated and (c) you have a professional host. Go Daddy, Bluehost and Host Gator do not count as professional hosts. I would recommend WPX as the best WordPress host out in the market today. They also offer free […]

The post 5 Quick Ways to Boost Conversions on Your Chiropractic Website appeared first on ChiroScout.

7 Simple Ways to Rank Locally on Google

Zain — Sat, 05 Mar 2016 00:45:55 +0000

Local search engine optimization (SEO) is the art and science of getting your website to appear in search results when people are looking for local businesses. As specialists in chiropractor marketing, we can help your chiropractic website to rank when people are searching for treatments and information in your area. SEO is a big subject. Search engines change how they rank websites on a regular basis, and SEO companies spend lots of time and energy understanding how the changes are going to impact their clients. There are two main types of SEO, each has a unique approach, and produces different results. To get your chiropractic website to rank, we concentrate mainly on local SEO. General SEO This focuses on getting a website to show in search no matter where the business is located. General SEO relies on signals like links to the website, on-page content, social media, site speed, and more to help rank a website. Google uses over 200 signals to decide where they will place a website in search results. Local SEO Although local SEO does share some common areas with general SEO, there are several other unique signals that can help your website rank locally. This includes […]

The post 7 Simple Ways to Rank Locally on Google appeared first on ChiroScout.

7 Ways to Use Google Alerts to Automate Your Marketing

Zain — Sat, 05 Mar 2016 00:42:30 +0000

Google does much more than just search and Gmail. They have a variety of tools to help out small business owners, and one of the most useful is Google Alerts. We’ll explain how to use Google Alerts to keep an eye on your chiropractic business, your reputation, your reviews, news in your area, and what your competitors are up to. Google Alerts is a service that continually monitors the web for any search terms and keywords that you specify. When those search terms occur, Google Alerts sends you an email with links to where those terms are appearing online. As you can imagine, this is an incredibly powerful tool. Getting started with Google Alerts Getting started is simple; just sign in to your Google account and visit https://www.google.com/alerts. From there, you just need to input your search terms in the top box. Once you’ve done that, you can select how often you want to receive alerts, and whether you just want to see the best results, or every mention that Google finds. The basics You can use Google Alerts to search for just about anything related to chiropractic news, businesses, techniques or more. For example, if you wanted to keep […]

The post 7 Ways to Use Google Alerts to Automate Your Marketing appeared first on ChiroScout.

Why Website Speed is Critical (and How You Can Speed Up Yours)

Zain — Sat, 05 Mar 2016 00:29:31 +0000

As a business owner, you know that there are hundreds of areas demanding your attention every day. Whether you’re an established chiropractor, or you’re just starting a chiropractic business, one thing that’s in short supply is time. There’s simply never enough to get everything done. The same is true of your clients. Everyone has busy lives, and it’s vital to get to the information we need quickly. That’s why at ChiroScout, one of the things we focus on is making your chiropractic website lightning fast – It’s better for you, it’s better for your clients and Google will love you. Accessing your website on the go More and more people are using their smartphones, tablets, and mobile devices to research businesses and decide where to buy products and services. Most of us don’t have much patience when we’re online – If a website loads too slowly, we’ll click off of it and find another alternative. A fast, easy-to-use, elegant website will help your chiropractic business to stand apart from your competitors, and build trust in you and your services. In addition to being a better experience for your customers, a faster website can improve where you appear in search. […]

The post Why Website Speed is Critical (and How You Can Speed Up Yours) appeared first on ChiroScout.